How to price your posts with the rate card

Not sure what to charge a brand? The rate card suggests a price range for each kind of post, using a simple formula you can see.

Before you start

• The Studio plan, the Agency plan or Agency Lite.
• Your follower count and engagement rate (Instagram Professional dashboard).

Steps

1. Go to Studio and open Rate card.
2. Type your Followers and Engagement rate (%).
3. Choose your Niche.
4. Tick what you sell: feed post, carousel, Story set, Reel or a bundle of all three.
5. Read the suggested ranges on the right.
6. Click Use in my media kit to add them to your media kit.

How the price is worked out

• Start: $5 to $10 for every 1,000 followers for one feed post.
• Engagement: your rate divided by 2% (a typical rate), never below 0.6× or above 1.6×.
• Niche: from 0.9× (humor) to 1.3× (business and finance).
• Kind of post: carousel 1.25×, Story set 0.6×, Reel 1.6×; a bundle is 15% cheaper than buying the three separately.
• Small pages never go below $25 to $50 for a post. Prices are rounded and shown in US dollars.

Tip: this is an estimate to start a conversation, not financial advice. Charge more when a brand wants to use your post in its own ads, wants you to work only with them, or needs it quickly.

If something goes wrong

• "Type your follower count to see a range" – the followers field is empty or not a number.
• The prices in the media kit didn't change – click Use in my media kit again; it replaces the rates in the kit.

Related articles

• How to make a media kit
• How to send a pitch email to a brand